Reebok Hadda Waxa La Sii Daayay Sneakers Cusub Oo Sustainable Leh Oo Laga Sameeyay Galleyda

Qanacsan

• Dib u eegis loogu talagalay

Haddii aanad dareensanayn, "dhirta ku salaysan" asal ahaan ~ madowga cusub ~ marka ay timaado cunto caafimaad leh, cunto, iyo alaabta daryeelka shakhsi ahaaneed. Xiisaha veganism-ka ayaa sii kordhaya (kaliya weydii Isbeddellada Google), iyo dad badan oo aan vegans ahayn ayaa xiiseynaya inay ku noolaadaan hab-nololeedka ku salaysan dhirta. (Ku salaama dabacsanaanta.) Xaqiiqdii, suuqa cuntada iyo cabitaanka ku salaysan dhirta ayaa hadda ka badan $ 4.9 bilyan oo doolarka Maraykanka ah, iyadoo iibku uu kordhayo in ka badan 3.5 boqolkiiba tan iyo sannadkii hore, sida laga soo xigtay Wararka Ganacsiga Cuntada, kaas oo sidoo kale soo sheegay in tirada badeecadaha lagu bilaabay sumadda "warshad-ku-saleysan" ay gaartay 320 sannadkii 2016, marka la barbar dhigo 220 sannadkii 2015 iyo 196 sannadkii 2014. (Xitaa Baileys waxay billowday cabbitaanka khudaarta vegan, raggiinna.)

Laakiin cuntadu maaha meesha kaliya ee ay ku soo badanayaan wax soo saarka dhirta. Reebok waxay hormuud u tahay isbeddelka kabaha ku-saleysan warshadda-oo hadda sii daayay alaabtoodii ugu horreysay, NPC UK Cotton + Corn sneaker. Qaybta sare waxa laga sameeyaa suuf boqolkiiba 100 ah, cidhifkuna waxa uu ka samaysan yahay balaastiig TPU-ga galley laga soo saaray, iyo insoleedku waxa uu ka samaysan yahay saliid bean ah. Sneaker -ku wuxuu ku yimaadaa baakado dib loo warshadeeyay, oo dhammaan agabkii waa midabayn. Natiijadu: Kabaha noolaha ku salaysan ee 75-boqolkiiba USDA-ku-salaysan ee abid-kii ugu horreeyay (iyaguna aad bay u qurux badan yihiin).

2017, Kooxda Mustaqbalka ee Reebok (kooxda horumarinaysa hindisaha Cudbiga + Galleyda) waxay ku dhawaaqeen inay ka shaqaynayaan abuurista kabo kii ugu horreeyay abid. In kasta oo ayan weli halkaas gaarin, isboortiska-bio-ku-saleysan waa tallaabo loo qaaday jihada saxda ah. (Ma jirto ciqaab loogu talagalay.) Ugu dambeyntii, ujeedadoodu waa inay abuuraan noocyo kala duwan oo kabo geedo ah oo aad ku dhejin kartid ka dib markaad iyaga dhammayso. Kadibna waxay qorsheynayaan inay u isticmaalaan compost qayb ka mid ah ciidda loo isticmaalo in lagu beero alaabta cusub ee kabaha.

"Inta badan kabaha ciyaaraha waxaa lagu sameeyaa iyadoo la isticmaalayo batroolka si loo abuuro caag synthetic ah iyo hababka barkinta xumbo," ayuu yiri Bill McInnis, Madaxa Reebok Future. "20 bilyan oo kabo ah oo kabo ah ayaa la sameeyaa sannad walba, tani ma aha hab waara oo kabaha lagu sameeyo. Reebok, waxaan u malaynay, 'ka warran haddii aan ku bilowno alaab soo baxda, oo aan isticmaalno dhirta halkii aan ka isticmaali lahayn qalabka saliidda ku salaysan?' Anagoo adeegsanayna kheyraad waara oo ah aasaaskayaga, ka dibna tijaabinta iyo horumarka joogtada ah, waxaan awoodnay inaan abuurno kabo-ku-saleysan warshad sameeya oo dareemeysa sida kabo kale. "

"Waxaan diiradda saareynaa inaan abuurno kabo laga sameeyay waxyaabo kora, laga sameeyay waxyaabo bio-compost ah, oo laga sameeyay waxyaabo dib loo buuxin karo," ayuu yiri. (ICYMI, shirkadaha kabaha ayaa iyaguna suuqa ku qulqulaya iyagoo leh kabo dhogor-bey'adeed ku habboon.)

Ma la yaabban tahay sida hadhuudhka loo isticmaalo si loo soo saaro cufnaantaas, kelyaha gu'ga ah ee aad ku jeceshahay kabahaaga tababarka? Kaliya u mahad celi sayniska. Reebok waxay iskaashi la sameysay DuPont Tate & Lyle Bio Products (soo-saare xalal-ku-saleysan bio-ku-saleysan) si ay u adeegsadaan Susterra propanediol, oo saafi ah, batrool-la'aan ah, aan sun ahayn, 100 % sheyga bio-ku-saleysan ee bioDA-ku-saleysan oo laga soo saaray galley.

Waxaad ku dhejin kartaa labo kabood oo unisex ah hadda Reebok.com $ 95. (Inta aad ku jirto, kaydso dharkan fayaqabka ee waara si aad u hesho labiska ugu dambeeya ee dareenka wanaagsan.)

Dib u eegis loogu talagalay